Social Marketing School – Checklist
Introduction
Social media has a massive reach online
It can be a goldmine for business when you use it right
Social marketing is the new marketing and is here to stay
The first step is to create your social media accounts on the different platforms
Now that people can find you, start thinking about what valuable content you can post
regularly
What is a social media marketing
Social media marketing is using social platforms for business
You as a business can get more customers, revenue and profit using a social marketing
strategy
You have a direct connection with your audience and can get valuable data for
marketing
Find out who your audience is, what you want to accomplish, and which platforms work
best for you.
Having a social media strategy is key to the success of your brand
How to use social platforms to grow your business
Pick the right platform for your brand/ business
Understand where your audience spends most of their time
Research the demographics of your audience
Make a plan for your audience
Building a relationship with your audience is key
An engaged audience is a goal
Top social media platforms
Facebook
Twitter
LinkedIn
You can’t go wrong with the 3 biggest platforms above
Stick with one then move onto the others, or use all at the same time
How to generate leads using social media
Launch good lead magnet offers
Don’t forget about special offers
Don’t underestimate click baits
Share testimonials
Learn about sequential retargeting ads
Strategies to promote your business using social media
Create a publishing calendar
Use the right hashtags
Share video content Social Marketing School – Checklist
Make use of cross - promotion effectively
Use different content for different platforms
How to create engaging social content
Ask a question
Humanize your content
Monitor audience behavior
Be a good listener
Create content your audience wants, not what you think they want
10 social media do’s and don’ts
No shortcuts
Add value
Have clear goals
Stay consistent
Take advantage of promoted content options
Don’t overdo the hashtags
Check your spelling and grammar
Don’t spam them
Don’t only chase the numbers
Be a voice of authority but not a know it
What metrics to track using social media
Engagement
Impressions and reach
Referrals and conversions
Conclusion
Create a strategy that has a specific purpose
Use your own templates to optimize your strategy
Social media can become your number 1 marketing strategy
Not only can social be the biggest marketing avenue but also the most cost effective
