Introduction
YouTube Studio is where you can manage your YouTube channel.
Everything you need is all in one place for your convenience.
Upload and edit videos, manage your live feeds and see analytical
information about who is watching your videos, see and respond
to your comments, and handle your settings.
There’s also a monetization section if you are part of the YouTube
Partner Program. They also have an audio library that gives you
free music to upload for your videos.
However, before you begin using YouTube Studio, you’ll need to
create a YouTube account.
This is super simple to set up. Just go to YouTube and click on “Sign In” at the top right. Click “Create Account” and choose “For Me” or “To Manage My Business.”
That’s all there is—you can set up everything else later on if you
want a profile picture, etc. Now you can create YouTube channels
and manage them using YouTube Studio!
But that’s only the first step in utilizing all of YouTube Studio’s
powerful features. In this special report, we’ll take a deep-dive
into YouTube Studio and show you everything you need to know.
Are you ready to master YouTube Studio?
Let’s begin!
Getting Started
You can navigate to YouTube Studio using two basic methods. If
you’re on another website, just type “studio.youtube.com” in
your browser window and click “enter.”
If you’re on YouTube already, click on your profile picture at the
top right and you’ll see a drop-down menu. “YouTube Studio” will
be underneath “Your Channel” and “Paid Memberships.”
Just click on it and you’ll find yourself on your Dashboard.
Your Dashboard has everything you’ll need to manage your
channels. If you look at the left-hand column, you’ll see several
icons.
These are:
Content:
This shows you what video content you have, either uploads or
live videos.
You can filter what you’re seeing, and find out the visibility of each
video (who can see it), check to see if there are any restrictions
limiting your video’s visibility, and so much more including:
• See the date you uploaded or published the video;
• Find out how many views your video has had;
• See how many comments each video has;
• See how many likes and dislikes each video has.
Playlists:
This allows you to manage your playlists on YouTube. You can edit
the playlist or watch it. You can also see the visibility (who can see
it), the last date anything was uploaded to the playlist, and how
many individual videos are in your playlist.
Analytics:
This shows analytical data for your channels. You can get an
overview of your channel in the last 7, 28, 90, or 365 days (or for
the lifetime of your channel).
You can also look at your channel’s reach: individual impressions,
impression click-through rate, views, and unique viewers. Reach
also shows you traffic types.
Engagement shows watch time for your channel as well as
average view duration. You can check out your top videos,
playlists, and cards.
And Audience will show you information about returning vs. new
viewers, when your viewers are on YouTube, what other channels
they watch, age and gender, watch time, geographies, and top
subtitle languages.
Comments:
As you might expect, this tab shows your published comments, as
well as those held for review (ones YouTube feels might be spam).
You can see which comments you have responded to and which
need a response.
Subtitles:
This tab shows you any subtitles you have on your videos and
which language your subtitles are in.
Channel Copyright:
This shows if there are any notifications to remove your videos
due to copyright infringement.
Monetization:
This shows your monetization information if you are part of the
YouTube Partner Program.
Customization:
Here you can create or upload a trailer video to show viewers
what your playlist or videos are about. You can also provide a featured video for returning viewers (it won’t be displayed once
they have watched it).
Under the Branding tab, you can manage your profile picture,
banner image (this will appear on all your videos) and video
watermark.
You can also check out and edit your Basic Info, like your channel
description, URL, links, and contact information.
Audio Library:
This is a searchable library of free music and sound effects you
can use for your videos.
You can also access your channel settings and send feedback to
YouTube on your Dashboard.
