EBOOKS – PROFIT
PULLING POWERHOUSE
Ebooks are part of the new frontier of cyberspace. They
are an entirely new medium for sharing marketing
information, ideas, techniques, and expert knowledge.
Each day the number of people accessing the Internet
grows, causing the exposure of your Ebook to increase
incrementally. It's obvious why electronic self-publishing
has become so popular so quickly.
The publishing industry, I hope, does not intend to forever
banish the printed word to the dustbin of history. Books in
print have their own special qualities and merits, and the
world would be diminished by their disappearance.
Having said that, let's look at what makes Ebooks so
important and so unique.
Ebooks have certain abilities and qualities that other
mediums do not possess. For example, Ebooks are fairly easy to produce, and
their production cost is inexpensive. Just think about
it: you don't need a publisher, an agent, a printing
press, offset film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it or
to hire a writer, and the right software.
Additionally, Ebooks are easily and rapidly
distributed online. They are also easily updated; they
do not require a second print run. All you need is to
go into your original creation and modify the text or
graphics. Because of this flexibility, Ebooks can
change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't
have to go to a bookstore or search through endless
titles at an online bookstore. All you have to do is
download it from a website, and presto! It's on your
computer, ready to be read.
Ebooks are interactive. This is one of the most unique
and specific qualities that Ebooks offer. You can add surveys that need to be filled out, order
forms for customers to purchase your products or
goods, sound and video that draw your reader into
the virtual world of your Ebook, even direct links to
relevant sites that will expand your Ebook outward.
The potential is virtually limitless.
Ebooks have a particular kind of permanence that
other mediums do not possess. Television shows and
radio shows air once, and then may rerun a few
times. Ebooks remain on your computer for as long as
your choose, and they can be read and reread
whenever you choose to. They can even be printed
out and stored on the shelves of your traditional
home library.
Another wonderful quality is that Ebooks have no
barriers in terms of publishing. You don't need to go
through the endless process of submitting your
manuscript over and over again, and then once you
land an agent, having the agent submit your
manuscript over and over again. Nor do you have to
shell out thousands of dollars for printing a self
published book. All Ebooks require is a writer and
appropriate software.Figure out your market, write your book, post it on your
website, and with the right business savvy, your audience
will come to you.
Finally, you have creative control over your Ebook. You
don’t have to compromise with an editor or the publishing
trends of the time. You don't have to haggle with a
designer or wait for copy edited galleys to arrive by snail
mail. You are in complete control of the design and the
text.
HOW TO USE
EBOOKS FOR MARKETING
AND PROMOTION
There are innumerable ways to use Ebooks to promote
your business and drive quality traffic to your website.
Once posted on your site, you can turn them into a daily
course, which brings your customer back to read the next
chapter. You can use them as a free gift for making a
purchase or for filling out a survey. Put your Ebook on a
disc, and you will have an innovative brochure. Blow your
competition away by inserting the disc into your sales
packages.
The most effective marketing products are those that are
unique. Copyright your Ebook, and immediately, you have
a powerful tool that you, and you alone, can offer to the
public. People will have to visit your site to acquire your
Ebook, which increases the flow of quality traffic and the
potential of sales and affiliate contacts. Make sure that
you keep your Ebook current. Update it frequently as the
market and trends change. Add new advice and techniques to show your prospects
how your goods or services can enrich their lives. By
constantly keeping abreast of new trends and techniques,
you can continue to see profits from your Ebook for years
after your original creation.
Another phenomenal advantage of Ebooks is that you can
test their marketing potential without putting out hardly
any cash at all. You can even produce an Ebook one copy
at a time, each time you receive an order, eliminating the
need for storage and inventory. By this method, you can
gauge the scalability of your Ebook, and make adjustments
as necessary until the orders start pouring in. Ebooks allow
you to learn about your market and customer habits and
motivation over a period of time, without risking your
precious financial resources. They also provide you with an
invaluable way to gather marketing information, which
you can use in many different facets of your business.
Use your Ebook to discover what the specific goals and
problems are in your specific industry. Then figure out how
to solve these problems, and publish an Ebook with this
invaluable information. This will increase the value of your
business, upgrade your reputation, and get you known as
an expert in your field.You can extend the value of single Ebook by breaking the
book down into chapters for a serial course, into special
reports available on your website, or into audio or visual
tapes. Ebooks can be broken down into several different
promotional materials by accepting some of the articles
and using them to promote your product. You can include
a catalog in your Ebook to promote all the products or
services you sell. You can include a thank-you note for
reading your book and an invitation to download a trial
version of your product. Or you can include a form for your
audience to contact you for further information or with
questions, thereby building your business relationships
and your mailing list.
Using Ebooks in this manner helps to cut the cost of
individually producing separate promotional materials.
You can use a single Ebook to entice new prospects and to
sell new products to your current customers.
No other medium has this kind of flexibility and ability for
expansion. Think of your Ebook like a spider spinning a
beautiful and intricate web. Now go and create that web,
and see how many customers and prospects you can
catch!
WHY SELL EBOOKS?
It's not true that everything that has been said has already
been written. Since that unfortunate axiom came into use,
the whole universe has changed. Technology has changed,
ideas have changed, and the mindsets of entire nations
have changed.
The fact is that this is the perfect time to write an Ebook.
What the publishing industry needs are people who can
tap into the world as it is today – innovative thinkers who
can make the leap into the new millennium and figure out
how to solve old problems in a new way.
Ebooks are a new and powerful tool for original thinkers
with fresh ideas to disseminate information to the millions
of people who are struggling to figure out how to do a
plethora of different things.
Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write an
exceptional Ebook. You may be sitting at your computer staring at a blank
screen wondering, "Why? Why should I go through all the
trouble of writing my Ebook when it's so impossible to get
anything published these days?”
Well, let me assure you that publishing an Ebook is entirely
different than publishing a book in print. Let's look at the
specifics of how the print and cyber publishing industry
differ, and the many reasons why you should take the
plunge and get your fingers tapping across those
keyboards!
Submitting a print book to conventional publishing houses
or to agents is similar to wearing a hair shirt 24/7. No
matter how good your book actually is, or how many
critique services and mentor writers have told you that
"you've got what it takes," your submitted manuscript
keeps coming back to you as if it is a boomerang instead of
a valuable mine of information.
Perhaps, in desperation, you've checked out self
publishing and found out just how expensive a venture it
can be. Most "vanity presses" require minimal print runs
of at least 500 copies, and even that amount will cost you
thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and - well,
you do the math. Even if you wanted to go this route, you
may not have that kind of money to risk.
Let's say you already have an Internet business with a
quality website and a quality product. An Ebook is one of
the most powerful ways to promote your business while
educating people with the knowledge you already possess
as a business owner of a specific product or service.
For example, let's say that you've spent the last twenty
five years growing and training bonsai trees, and now
you're ready to share your knowledge and experience. An
Ebook is the perfect way to reach the largest audience of
bonsai enthusiasts.
Ebooks will not only promote your business - they will help
you make a name for yourself and your company, and
establish you as an expert in your field. You may even find
that you have enough to say to warrant a series of Ebooks.
Specific businesses are complicated and often require the
different aspects to be divided in order for the reader to
get the full story.Perhaps your goals are more finely tuned in terms of the
Ebook scene. You may want to build a whole business
around writing and publishing Ebooks. Essentially, you
want to start an e-business. You are thinking of setting up
a website to promote and market your Ebooks. Maybe
you're even thinking of producing an E-zine.
One of the most prevalent reasons people read Ebooks is
to find information about how to turn their Internet
businesses into a profit-making machine. And these people
are looking to the writers of Ebooks to provide them with
new ideas and strategies because writers of Ebooks are
usually people who understand the new cyberspace world
we now live in.
Ebook writers are experts in Internet marketing campaigns
and the strategies of promoting and distributing Ebooks.
The cyberspace community needs its Ebooks to be
successful so that more and more Ebooks will be written.
You may want to create affiliate programs that will also
market your Ebook. Affiliates can be people or businesses
worldwide that will all be working to sell your Ebooks.
Think about this. Do you see a formula for success here?Figure out what your subject matter is, and then narrow it
down. Your goal is to aim for specificity. Research what's
out there already, and try to find a void that your Ebook
might fill.
What about an Ebook about a wedding cake business? Or
an Ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?
You don't have to have three masters degrees to write
about your subject. People need advice that is easy to read
and easily understood. Parents need advice for dealing
with their teenagers. College students need to learn good
study skills - quickly. The possibilities are endless.
After you've written your Ebook…
Getting your Ebook out is going to be your focus once
you've finished writing it, just as it is with print books.
People will hesitate to buy any book from an author
they've never heard of. Wouldn't you?
The answer is simple: give it away! You will see profits in
the form of promoting your own business and getting your
name out.You will find affiliates who will ask you to place their links
within your Ebook, and these affiliates will in turn go out
and make your name known. Almost every single famous
Ebook author has started out this way.
This doesn’t mean you should stop here. Eventually, you
will move into where most of the wealth mountains are –
selling them, and then maybe their Resell Rights, Master
Resell Rights and Private Label licenses!
Another powerful tool to attract people to your Ebook is
to make it interactive. Invent something for them to do
within the book rather than just producing pages that
contain static text. Let your readers fill out questionnaires,
forms, even crossword puzzles geared to testing their
knowledge on a particular subject.
Have your readers hit a link that will allow them to
recommend your book to their friends and associates. Or
include an actual order form so at the end of their reading
journey, they can eagerly buy your product.
When people interact with books, they become a part of
the world of that book. The fact is just as true for books in
print as it is for Ebooks.That's why Ebooks are so essential. Not only do they
provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.
HOW TO WRITE
AN EBOOK
The hardest part of writing is the first sentence. When you
look at the whole project, it seems like an impossible task.
That's why you have to break it down into manageable
tasks. Think of climbing a mountain. You are standing at
the foot of it and looking up at its summit vanishing into
the clouds. How can you possibly scale such an immense
and dangerous mountain?
There is only one way to climb a mountain: step by step.
Now think of writing your Ebook in the same light. You
must create it step by step, and one day, you will take that
last step and find yourself standing on the summit with
your head in the clouds.
The first thing you have to do, as if you actually were a
mountain climber, is to get organized. Instead of climbing
gear, however, you must organize your thoughts. There
are some steps you should take before you begin. Once you've gone through the following list, you will be
ready to actually begin writing your
Ebook.
Beginning Steps to Writing an Ebook
First, figure out your Ebook's working title. Jot down a few
different titles, and eventually, you'll find that one that will
grow on you. Titles help you to focus your writing on your
topic; they guide you in anticipating and answering your
reader's queries. Many non-fiction books also have
subtitles. Aim for clarity in your titles, but cleverness
always helps to sell books as long as it's not too cute.
Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once
you've got your thesis statement fine-tuned, you've built
your foundation. From that foundation, your book will
grow, chapter by chapter.
Your thesis will keep you focused while you write your
Ebook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all
experienced insomnia at times in our lives, but there are
twenty proven techniques and methods to give you back a
good night's sleep.
Once you have your thesis, before you start to write, make
sure there is a good reason to write your book. Ask
yourself some questions:
Does your book present useful information and is that
information currently relevant?
Will you book positively affect the lives of your
readers?
Is your book dynamic and will it keep the reader's
attention?
Does you book answer questions that are meaningful
and significant?
If you can answer yes to these questions, you can feel
confident about the potential of your Ebook.Another important step is to figure out who your target
audience is. It is this group of people you will be writing to,
and this group will dictate many elements of your book,
such as style, tone, diction, and even length. Figure out the
age range of your readers, their general gender, what they
are most interested in, and even the socio-economic group
they primarily come from. Are they people who read
fashion magazines or book reviews? Do they write letters
in longhand or spend hours every day online. The more
you can pin down your target audience, the easier it will
be to write your book for them.
Next, make a list of the reasons you are writing your
Ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you want
to enhance your reputation?
Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or do you
want to offer it as a free gift for filling out a survey or for
ordering a product? Do you want to use the chapters to
create an e-course, or use your Ebook to attract affiliates
around the world? The more you know upfront, the easier
the actual writing will be.Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly consistent.
Perhaps you plan to use an introduction to your chapter
topic, and then divide it into four subhead topics. Or you
may plan to divide it into five parts, each one beginning
with a relevant anecdote.
How to make your Ebook "user friendly"
You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning the
pages. Sidebars are useful for quick, accessible
information, and they break up the density of the page.
Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond to
the feeling that you are having a conversation with them.
Break up the length and structure of your sentences so
you don’t hypnotize your readers into sleep. Sentences
that are all the same length and structure tend to be a
good aid for insomnia!
Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a day. Read books and magazines about the process of writing,
and jot down tips that jump out at you. The art of writing
is a lifetime process; the more you write (and read), the
better your writing will become. The better your writing
becomes, the bigger your sales figures.
In an Ebook that is read on the screen, be aware that you
must give your reader's eye a break. You can do this by
utilizing white space. In art classes, white space is usually
referred to as "negative space." Reader's eyes need to rest
in the cool white oasis you create on your page. If your
page is too dense, your reader will quit out of it as soon as
their eyes begin to tear.
Make use of lists, both bulleted and numbered. This makes
your information easy to absorb, and gives the reader a
mental break from dissecting your paragraphs one after
the other.
Finally, decide on an easy-to-read design. Find a font that's
easy on the eyes, and stick to that font family. Using
dozens of fonts will only tire your readers out before
they've gotten past your introduction. Use at least one and a half line spacing, and text large
enough to be read easily on the screen, but small enough
so that the whole page can be seen on a computer screen.
You will have to experiment with this to find the right
combination.
Of course, don't forget to run a spell and grammar check.
You are judged by something as minor as correct
punctuation, so don’t mess up a great book by tossing out
semicolons randomly, or stringing sentences together with
commas. (By the way, that's called a "comma splice.")
Last of all: create an index and a bibliography. That's it!
You've written a book! Now all you have to do is compile
and publish your Ebook online, and wait for download
request from your website visitors!
HOW TO PRICE
YOUR EBOOK
You've written and compiled an Ebook. Now you have to
decide how much to charge for it. Finding the right price is
essential to the success of your product. If you charge too
little, people will think it's of little value, and they won't
purchase it, or even it they do buy your book, you will
have to sell thousands of copies to get to the point where
you can begin to see a profit.
If you price it too high when compared with your
competition, you will find yourself steadily lowering the
price, which will cause you all kinds of new problems in the
future. For example, if you sell your Ebook at first for
$39.99, and later reduce it to $24.95, don't you think the
people who bought it for $39.99 are going to be PISSED?
Choosing the right price for your Ebook is one of the most
critical parts of the marketing process. The first rule of
pricing Ebooks is to never underprice. Determine the highest price your audience can afford, and
then if you find your book isn’t selling, you can always
reduce the price. Before you take that step, make sure you
are promoting your book like crazy on the Internet and on
websites. The price should be aimed at bringing in profits,
but you should never forget that price is one of the factors
that people use in judging the value of your Ebook ?
before they buy it. So always start with the highest price,
and then launch a mega-marketing campaign.
Pricing an Ebook is particularly difficult because Ebooks are
a fairly new commodity. Since they are digital, the value of
an Ebook is as confusing as the understanding of what
digital actually is to the average layperson. This means that
we must look at Ebooks in a different light in order to
determine their actual worth in this brave, new cyber
world.
Let's look at the difference between a book in print and an
Ebook. A printed book is an object you can hold in your
hand, store on your bookshelf, even hand down to the
next generation. It is priced on factors such as paper stock,
design and production costs, and marketing.But the fact that unites Ebooks and print books is that they
are composed of ideas. It is the ideas in these books that
have the ability to change, or possibly transform, people's
lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your Ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your Ebook. Let's begin
with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to establishing
the credibility of your reputation. If this is your main goal,
you should aim to keep your price on the low side. Some
authors have even priced their Ebooks at a profit loss to
draw a high number of new customers. The key is to find a price that maximizes your profits and
the number of books you sell.
This is an excellent pricing strategy if you are looking to
acquire long-term customers. Long-term customers are
extremely likely to buy from you again and again as long as
the first Ebook they buy is of exceptional quality and
beneficial to the customer.
However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out what
your audience's need is for your Ebook. For example, does
your book solve a particular problem? If it does, and solves
it in a way that hasn't been written about in one hundred
other Ebooks, you will be able to achieve high sales at a
high price. If your book solves a problem or answers
questions in a new and unique way, you should price your
book as high as you can go. You will achieve larger profits
this way, but bring in fewer customers. Just make sure the
question or problem that your book solves is one that is
important and relevant to the majority of your market
audience. If your ideas are not common knowledge, or you are
presenting a brand new technique, you will be able to sell
books at a high price. Just be prepared for your
competition to undercut you on price as soon as they hear
about your book.
Keep in mind that the above pricing strategy is temporary.
Eventually, you will cease to sell books at this high price.
So figure out in advance how long you plan to offer your
Ebook at this high price, and when that time is up, change
your pricing strategy.
If you want to see large profits over customer draw, aim
for an audience that is looking for easy solutions to their
problems at a low price. If your book is aimed at solving
one particular problem rather than general advice, then
you can charge more. Start at the highest price the market
will bear to bring in the largest profits, and plan to
discount the book a number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your Ebook is to
find a single sentence that becomes your selling handle. This sentence states what question or problem your book
answers and the benefits your Ebook can provide. Then be
sure to use that sentence in every piece of sales and
promotional material, and every time anyone asks you
about your Ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell more
books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several Ebooks
under one price, which lowers the price for each Ebook if
they were sold separately.
An effective technique for figuring out a price is to send
out a survey to your current customers. If these customers
have already bought an Ebook from you, ask for their
opinion in terms of price. Do this by creating a sales page
for the new book, but don't include a price on that page.
Instead, add a number of links to survey questions that ask
pointed questions to aid you in assigning a price to your
Ebook.Another strategy is to test out prices by creating a number
of duplicate sales pages with different prices on each page.
Make sure your sales copy is exactly the same on every
page, and includes your selling-handle sentence. Then
figure out for each page the conversion ratio between
visitors to your site and sales of your book. This will tell
you what your optimum price is.
Ultimately, if you've written a book that solves a problem
or presents a new technique, your book will bring in both
traffic and profits. So be sure to write that selling-handle
sentence that sums up what problem your book solves and
what the benefits of your book will be to the customers
who purchase it. And then watch your market come to
you!
STEPS TO PUBLISHING
SUCCESS
Even if your best friend owns a top publishing company,
giving you an immediate "in," this does not guarantee
publishing success.
First, you have to write a quality book that has a clear
target audience. And your book must answer a common
problem or need that audience shares. Then you have to
develop a marketing plan, and stick to it for at least two
years.
Let's begin with the process that should commence before
you write your first word. Begin by reading A LOT. Read
both books you passionately love and books you can't
seem to make it past page five. Then figure out what the
author did in the book you loved, and what was wrong
with in the book you couldn't finish. Write down these
points so they are crystal clear to you. Read other people's
books for inspiration and to discover what you should
avoid as a writer.The next step is to plan out your book. Narrow down your
subject, and then divide it into chapters. Each chapter
should address a specific aspect of the problem your book
is going to solve. In each chapter, break the specific aspect
down into several parts. This will help your readers take in
your information a bit at a time instead of overwhelming
them with every bit of information clogging up the pages
until they feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but it's
close.
The next two steps are obvious. Write your book and then
revise it. And then revise it again. And perhaps again. Of
course, writing is extremely hard, and writing a book can
seem like an impossible task. There are many books out
there that give you guidelines to help you become familiar
- and even love - the process of writing and revision. Find a
number of books about writing. Better yet, find a number
of books about writing the specific type of book you aspire
to write. These can serve as roadmaps on your writing
journey.
Once you've written your Ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you're lucky enough to know a good editor, see if you
have something to barter for him or her to go through
your manuscript. Or join a writing group and let the other
members critique your work.
Then take all these ideas from other people, and revise
your manuscript one last time. And then stop! Put down
that pen! Get your hands off the keyboard!
One of the most important steps to actually producing a
book is to know when to stop writing and tinkering with it.
You've finally written your Ebook! Pop open the bubbly!
Give yourself a night out on the town!
Okay, now that this necessary celebration is out of your
system, what do you do next?
How to turn your Ebook into Profits
Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All you
need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.The problem, in terms of actually seeing any profits from
your Ebook, is that the market is overwhelmed with
Ebooks, and many of them are not worth the time it takes
to download them. Just because the ability exists to easily
produce an Ebook, doesn't make it good writing.
Make sure your book does not simply rehash old material.
You will injure your credibility as an author by claiming to
offer valuable new insights and disappointing your
audience with material they've read a zillion times before.
So spend enough time writing and revising your book to
make sure it's of the highest quality and presents the most
current information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.
Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An under-priced
book will only give the impression that your book isn't
worth very much.To figure out a fair price, estimate how much time you put
into creating it and how difficult it was to transform the
necessary information into understandable and engaging
writing. Figure out how much your time and effort is
worth, and then price it accordingly. The goal is for you to
be adequately compensated for your talent, your time,
and your effort.
Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be out
of the reach of your target audience's mean budget, then
it's time to offer it for sale on your website. To attract
sales, you will need to develop a promotional campaign,
particularly if you are an unknown author.
There are multitudes of books about self-promotion that
will guide you in your efforts. Choose a plan that is both
creative and professional. Learn how to write a catchy yet
informative press release, and send copies of your Ebook
to sites that specialize in Ebook reviews.
Learn how to write powerful sales copy, or hire someone
to write it for you. This is an essential. You absolutely need
excellent sales copy to sell your book. Make sure the copy includes all the reasons your target
audience needs your book, and the benefits they will
derive from buying it.
Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the quality
and value of your Ebook. Graphics can also convey the
amount of valuable information the book contains, and
your careful attention to detail. Professional graphics sell
professional books. They reassure the customer that the
product is what it claims to be.
Consider excerpting chapters for articles. You can offer
these tidbits for free on your website as a sort of demo of
your book. Include an order form for your Ebook at the
end of the excerpted articles.
Finally, when you set-up your download link, make sure to
simplify the process. It's a good idea to offer a few
bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a load of
useless stuff will compromise the impression your
audience has of your Ebook. The goal is to convey to your audience that they are
getting a quality product for a good deal. That means
applying restraint, especially when it comes to adding
bonus items. Too much free stuff offered diminishes your
credibility.
Make sure your book is a quality product. Make sure it is
relevant and current. Develop an effective marketing plan
that includes excellent sales copy and excerpted articles.
Then offer your book for sale, and wait for your audience
to discover you!
