YouTube Influencers have changed how
Marketing works
The emergence of YouTube influencers has changed the way online
marketing works in a big way. Businesses now recognize the massive
reach and the power that these influencers have and they are willing to
spend big bucks with them for product shoutouts and more.
Influencer marketing is definitely here to stay. There are not just
influencers on YouTube but on other social platforms too such as
Instagram, Facebook, Twitter, Tik Tok and more. If these people can be
influencers on YouTube, then so can you.
In the next section, we will discuss how to start your YouTube
Influencer journey.
How to Start your YouTube
Influencer Journey
The first thing to say here is that becoming a YouTube influencer that
has the potential to earn a significant income is not an easy thing to do.
If it was then there would be many more people doing it.
You have seen examples in the last section of the top influencers and
what they do. All of these influencers earn a lot of money from the
YouTube platform, sponsorship, and more. The most important thing that
you can do to start your YouTube influencer journey is to believe that it
is possible for you.
You need a Goal and a Plan
The best way to start your YouTube influencer career is to set a goal for
what you want to achieve from it. You need to define exactly what you
are going to do and make your goal challenging and inspiring. When
your goal is inspiring it will provide you with the high levels of
motivation that you will need to keep working at it every day.
Your goal will define the type of videos that you will make and help you
to figure out who your target audience is. It is essential that you start
with total clarity about what you are going to do with your YouTube
channel. This will lay the foundation for your business.
Once you have established your goal you need to create a plan to
achieve it. Your plan will define the actions you will take each day to
edge closer to your goal. You are not going to create a perfect plan but
you do need one to guide you.
Create your Channel
If you do not have a YouTube account then you need to create one. You
will need a free Google account to do this such as a Gmail email
address. Your channel will need a name and you need to visualize how
you want it to look. The best channels have compelling artwork and you
can outsource this on Fiverr.com if you do not have the skills to do it
yourself.
Your channel name should let users know what you are doing. Make it
as easy to remember as possible. It is good to perform some keyword
research using the Google Keyword Planner to get ideas for video titles
in your chosen niche. Use a keyword in your channel so it helps users
understand what it is about.
Alternatively, you can create a brand name for your channel. Some
people use their own name or create an alias. You could also use letters
as an abbreviation. The influencer, Marques Brownlee, uses MKBHD as
his channel name.
This has the advantage of being a short name and it is easily
recognizable on YouTube and other social channels. Choosing a
memorable channel name is very important. You want users to
remember your channel name easily.
What Niche are you in?
Choosing the right niche for your YouTube channel is essential. If you
have a strong interest in something such as tech gadgets or travel then
this is a good idea. To be successful as a YouTube influencer you need
to choose a niche that will be popular with YouTube users.
Some YouTube influencers are in more than one niche. There is nothing
to stop you doing this as you progress but we recommend that you
choose one niche to get started. Is there money being spent in your
chosen niche? Are there products and services in the niche where you
can make money from sponsorship or affiliate marketing?
What will your Voice be?
This is something that you mustn’t overlook. You need to create
engaging videos on your channel to amass views and subscribers.
Defining your voice at the beginning is the best way to go. You know
who your target audience is and how are you going to connect with them?
Creating a profile for your ideal subscriber is a good thing to do and it
will help you define your voice. Think about the demographics of your
profile subscriber. What is their age range, gender, interests, hobbies,
employment status, location, and more?
You will give yourself a much better chance of being a successful
YouTube influencer the more that you know your audience. Creating a
subscriber profile will provide you with clarity and help you to
determine the type of video content that you need to create for your
audience.
The most successful YouTube influencers do not pretend to be
something they are not. It is best for you to “be yourself”. This will
make it easier for you to create engaging videos for your audience. It is
not easy to maintain an “act” where you are pretending to be someone
that you are not.
Use your personality to engage your audience. They are not expecting
you to be a Hollywood star so don’t waste your time trying to be one. Be 8
natural and passionate about your niche in your videos and the views
and subscribers will come.
