Introduction
An eBook is one way to get an individual’s ideas online either or free or for a reasonable price
tag. Basically the term eBook refers to the electronic form of publication of any information. The
information can be on a vast and almost infinite variety of topics and the information can also be
sources from other online postings. Get all the info you need here.
Chapter 1
E-book Basics
Most of the eBook use the PDF format but there are also other formats that can be used without
many problems while producing the same results. The individual would have to ensure the
electronic format used is compatible otherwise the information would not be able to be accessed
easily therefore defeating the purpose of the posting.
The process of successfully churning out an eBook is not very difficult and with a little bit of
knowledge and research one should be able to come up with a presentable piece worth posting.
For the more experienced and serious eBook authors this is a very lucrative revenue earning
platform. The following are some tips on how to get started:
Ensure one has a word processor that saves information in PDF formats. Google Docs which is
free, Microsoft Word which is not available for free and Open Office which is also free can get
the job done adequately.
The next step which for most can be quite challenging is to be able to come up with material
that is worth sharing or selling. This material has to be original in its content in order to be able
to draw the attention of the target audience and to also create a sense of expertise and
trustworthiness for the author. Copied works are usually not favourably look upon.
Print or save the written material in PDF. Deciding on a set amount of words would also be wise
as material that is too lengthy can be off putting for some.
Chapter 2
Decide How Your Book Will Be Used
There are several different ways to use an eBook compilation online today. Some of these are
specifically designed as marketable revenue earning product while other are the contributions of
individuals who just want to share information with others and yet others who write eBooks as a
way to indulge in a writing passion that they have. 4
Whatever the reasons may be the eBooks that are produced will usually be done in a fashion
that best suits its purpose for creation.
Those who choose to create eBooks for the purpose of establishing steady revenue earning
platforms will definitely be more serious and conscientious about its content and design as
compared to those who simply do so for the sheer pleasure of being able to share their views
and knowledge.
The one that choose to do so as an earning tool will focus more on getting the information that
is the most relevant, recent and fact based. Being a tangible asset the eBooks are something
that can be tapped for its profit churning capabilities at any given place and time.
The sale of such eBooks can be done individually whereby the author has to actively promote
his or her eBooks to parties interested in purchasing them or the other option would be to sign
on with an already established entity that specializes in churning out eBooks to others for a fee.
EBooks can also be designed to create an individual’s presence within a specified platform. The
individual would then be perceived as an authority on the subject matter being produced
through the eBook, thus creating a need for the said individual to be needed for their
contributions.
Creating eBooks is considered a big business entity for today’s information hungry world.
Almost anyone can create an eBook when armed with the adequate amount of corresponding
information.
Chapter 3
Decide On Formats Relative To How Your E-book Will Be Used
Deciding on the format most suitable for the types of various possible uses of the eBook is most
important to ensuring its effectiveness. It is considered by those who are better informed as an
essential point to consider when it comes to electronic publishing styles.
The format eventually chosen after the relevant considerations have been made will determine
the nature of the digital package in which it is distributed.
There are many new formats that are available and many more new ones being developed.
Currently there are tools available to facilitate the repackaging of existing formats into other
acceptable or customs designed formats for alternative use.
This is of course very useful when the decision is made to commit to one style early on in the
designing phase of the eBook exercise.
Considering the compatibility of the target audience in accessing and browsing through the
content of the eBook is important. If the target audience intended is unable to access the
information posted on the eBook through the chosen format then the eBook would not be worth 5
anything to them besides of course the more obvious element of frustration they would
experience when trying to access the said information.
Creating ways to ease the installation and use for the intended target audience is also another
important point to consider. Here too if the installation process is lengthy and tedious the definite
existence of the user unfriendly aspect of the design would be off putting and frustrating.
Therefore it is necessary to look into the installation requirements so that one that is easy can
be tailored to fit the accessibility of the eBook.
The supporting tools that maybe required in order for the special features to be viewed without
any interruptions must also be well chosen. There is nothing more annoying for the user than to
have these interruptions marring the general experience of the eBook browsing.
Chapter 4
Choose A Relevant Topic
As eBook are predominantly designed for a specific target audience there should ideally be
some thought put into the topic matter to be featured in it.
The content provided in the eBook should ideally reflect the information, solutions, problem
encounters and other related material that would be useful to the reader focused that the
particular subject.
Therefore choosing topic to write about should be done with some thought and care to ensure
the choice made is interesting, attention grabbing and competitive in the eBook arena of current
times.
The following are some suggestions of how to choose relevant topics:
Determining and understanding the reasons for writing the eBook should be clearly
established even before the exercise to write begins. Questions such as is it being
written for monetary gain, promotional reasons, expansion of knowledge, creating an
online presence or any of the other motivating reasons should be addressed.
Conducting a thorough market research exercise to determine what is currently causing
a “buzz” and the online keywords that are popularly used is also another way to
determine a suitable choice topic to write on.
Considering a topic that has a personal connection to the individual is also something
that can be explored as such material is often well received as others are able to relate
to such personal style content.
“How to” eBooks are another popular option to choose to write on. However if one
decides to do this kind of eBook the information contained in the book should be both of
sound and substantiated material. A lot of research and thought needs to be put into this
style of content.6
Having a brainstorming session with colleagues, friends, family and basically anyone
who is willing to listen or already connected to the eBook scene, to come up with topics
is also a viable way to get ideas.
Chapter 5
Put Your E-book Together
There are several types of software available in the market today to assist in the exercise of
eBook compiling. Some may seen complicated while may seem too technical so the following
points are designed to create an easy step by step guide for putting together a simple eBook
presentation.
Following the eBook compiler options the individual would have to assign a suitable title for the
intended eBook listing and then enter the content about the page while setting the e-book’s
window parameters.
Using the eBook compiler files the next step would be to select the eBook folder and set
up the order of the files and assign a start up page.
For security reasons the individual would be expected to set up the user password with a
combination of serial numbers for the intended eBook posting.
The toolbar usage would require the eBook compiler toolbar icon to be keyed in. the
individual would have to select the buttons, assign the captions for the chosen buttons
and icons for the toolbar corresponding actions.
The eBook compiler bookmarks is where the individual would insert bookmarks or links
that would be displayed at the navigational page of the eBook design content.
Generating the branding capabilities through the ebrander with the selection parameters
can be done in the eBook compiler branding phase.
The compilation stage of the process requires the individual to create and save the
eBook.
Using other time saving tips when compiling the eBook is also encouraged. Another eBook
compiler tip that is rather useful in the pop up tool tips points.
This tool is accessed whenever the individual places the cursor over any area that requires
some sort of action. The tool tip information will then appear informing the viewer of the next
course of action that needs to be taken to proceed smoothly.
This is better that having to revert to the manual and wasting a substantial amount to precious
time and energy.
Chapter 67
Arrange The Ads In Your E-book
Though not widely accepted at the moment arranging ads for eBooks is fast gaining some level
of popularity. The revenue earner is nowhere near phenomenal yet is would be something
interesting and beneficial to consider.
The popular question that is currently hotly debated is whether or not eBooks should feature ads
and if so how much should the authors receive in terms of revenue percentages.
Some eBook designers are now including platforms for advertising applications to facilitate
revenue earning possibilities. Though it is still considered unfamiliar territory there are visible
concerted efforts made to tap into this possibility for the future.
Attracting advertisers to the eBooks is an ongoing exercise but unlike other media there is some
level of ambiguity when it comes to the accurate projection of sales derived from eBooks.
Some advertising can be comfortably applied to the particular device or brand author with a
proven track record for sales to the digital versions made.
Then there is the possibility of garnering smaller advertising revenue projections which might be
available to a target based audience for specific content. However meaningful projections of
sales percentages which are to be based on corresponding advertising costs may prove to be
rather difficult.
There are also those that are quite against the idea of including ads in the eBook style of
publications as it is currently perceived to be somewhat annoying and cumbersome.
Those who choose not to be interrupted by such ads basically down load applications that stop
such interruptions adequately thus defeating the overall intentions of advertising in the first
place.
There is also the issue of interactive availability and color screen help when it comes to viewing
the ad on eBook. To date both these issues though being addressed by the relevant experts it
has reached a level where the eBook user gets optimum quality visual effects.
Chapter 7
Decide What Extras To Include In Your E-book Package
Designing an eBook is no longer just that. There should be other beneficial element added to
the general make up of the eBook to make it more competitive. Exploring the various
possibilities would be advantageous and definitely create the platform for more interest and
revenue earnings.
The first and important step to take would be to ensure the material posted is done in a PDF
format although HTML versions are also acceptable though not as accommodating. Apart from 8
the revenue earning potential there is also the fact that eBooks present opportunities that
ordinary printed information lacks.
Without restrictions in place such as using incompatible formats, the viewer should be able to
access many platforms from the actual article posted. Understanding that simply be default the
PDF format is searchable thus making is especially user friendly for “how to” eBook contents
and other styles of reference works.
From the viewers point of view, finding and accessing information should be made easy and
quick therefore making the text “clickable” would be advantageous.
Being able to click on a particular chapter, title or any segment and then having it immediately
pop up is something that would be time and energy saving thus be looked upon favorably.
Providing further extras such as facilitating a link on the eBook that opens a web page or even
starts an email is also a good idea. With this facility the viewer can easily make other references
from different sources and also access web links.
The email pop up can be used to get immediate feedback from the viewer which would help the
host to address any shortcomings.
Making recommendations on other products, services or businesses can also be done in the
eBook. When the viewer clicks through to the site where the new information is being posted the
affiliate program can then bring in extra revenue to the host.
Chapter 8
Market your E-book Depending On Its Use
Having a great eBook but marketing it without any real direction will bring about less than
desirable results. Knowing the eBook contents and matching it with the target audience that will
find the content suitable for their needs is an important factor to look into if the desired success
rate is to be achieved.
Creating a market that is well served with the particular eBook is always a good idea and putting
the relevant tool into practice to ensure this end will allow the eBook to be sold according to its
particular niche market.
Once this is established more viewers will be interested in making a firm purchase.
Understanding that the eBook creator may not always be an authority on the current needs of
the viewing public is a humble place to start. 9
Doing some research or arming one’s self with supporting information before the niche market is
approached for the purpose of getting the eBook well received should be done at the very onset
of deciding the marketing strategy.
Conducting surveys, keeping abreast with current comments on blogs, reading material from
popular forums or any other information that can shed light on the perceptions toward the
content of the eBook in the market will assist the eBook owner to make better judgments on
who would be best served by viewing the said eBook.
This would then enable the owner to focus the attention on this group to promote the book to.
Understanding the customer is basically looking for real solutions when they source for eBooks
will also assist in being able to promote the eBook according to its use. The target audience
should be able to connect with the material in the eBook if it is to achieve any level of success.
Chapter 9
Launching Your Product
The following are some tips which should ensure a successful launch strategy:
Offering a pre launch discount or even freebies to all those on the individual’s emailing
list would be a good way to start the attention grabbing campaign for the launch of the
eBook. This action will also contribute to the loyalty status of those on the email list.
Making the launch more attractive by adding features that include bonus earning
potential for committed buyers is also encouraged. Most people will be more inclined to
make a commitment if there is something else to be gained besides the intended product
itself.
Hiring outside help with the proper tools and knowledge on how to make a successful
launch is something that should be considered especially if previous launches did not
live up to expectations. Sometimes this is not only cost effective but also a less stressful
option.
Making a good first impression is sometimes the only way to ensure a successful launch.
It is therefore in the best interest of the eBook design to have an attention grabbing
cover design. It may even be necessary to hire a professional who would have a better
idea on what is saleable.
Keeping track of every aspect of a launch is also necessary and using good supportive
tools that can ensure this would be an advantage. If the monitoring system chosen is
adequate there is will less stress for the individual as everything would be visible and
accessible at a moment’s notice. If there are any problems detected within the launching
process it can be addressed immediately and effectively.10
Final Words
There are a lot of things one can do to ensure the eBooks are well received. Some may take a
little more time and effort than others but ultimately they all are designed to garner as much
attention and revenue to the launch of the eBooks.
