Intro to YouTube Ads
In 2017, YouTube revamped its AdWords, allowing advertisers to
reach more viewers on YouTube, especially on mobile devices,
where almost 50% of all YouTube views occur.
YouTube also announced the ability for advertisers to target
viewers based on their Google search history—in addition to the
viewing behaviors it was already targeting.
This means that you can now target viewers who recently
searched for a specific product or service, and you can then create
different ads for different types of viewers.
If a viewer sees a video-based ad that’s closely related to
something they were just searching for, they’re more likely to
watch the entire clip, or even click through to your website for
more information. YouTube Advertising: Special Report
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Targeted ads allow you to maximize your marketing dollars and
reach deep into your niche, connecting with your audience in a
matter of minutes.
YouTube ads are a little different from other types of ads (like
Facebook or Google) though. With some of the other platforms,
you’re required to pay upfront for your ads.
With YouTube, however, you only pay for a view if the user
watches more than 30 seconds of your ad, or takes an action
(such as clicking through to your website).
With Google or Facebook ads, you’d pay no matter how much of
your ad was seen. With YouTube, you pay only when your ad has
triggered a positive response!
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