Video Creation

 

Make Engaging Videos

YouTube influencers are not shy about being in front of the camera. If

you have a problem with this then you need to overcome it. You are only

going to build a lot of subscribers through KLT (know, like, and trust).

Your audience cannot achieve KLT with you if they never see your face

on your videos.

Think about the type of videos that you can create for your channel.

“How to” videos are extremely popular on YouTube and a lot of users

search for these. If you are an expert in your niche then create videos

that show your audience how to overcome problems.

Another popular type of video on YouTube is the product review. Here

you will discuss different products and talk about what you like and

don’t like about them. You can use affiliate marketing here to make

commissions from recommending products.

Always think about the value that you can provide with your videos.

Never create videos that are “sales”. People do not like to be sold to.

Show and tell is the best thing to do. Make your videos entertaining no

matter what type you are creating.

A lot of niches change often and you can be the YouTuber that provides

the latest information about these changes to your audience. New

products and services, changes to the way things work such as rules and

regulations – the possibilities are almost limitless here. Just keep your

finger on the pulse of what is happening in your niche.

It doesn’t matter if you have competitors in your niche – in fact, this is a

good thing because it proves that there is demand for videos about the 9

niche. You can be different with your videos by adding your own

personal spin to them.

Create a Content Schedule

Creating a content schedule will keep you focused and ensure that you

will never run out of ideas for future videos. Start by brainstorming ideas

for your niche. Write everything down and you should have a pretty long

list once you have finished your brainstorming session.

You can get inspiration from other video creators on YouTube. What are

they doing and how can you do it better? Don’t concern yourself about

coming up with totally unique ideas for video content. If there is a video

that is popular in your niche, how can you make this even better?

Solving the problems that your audience has in your niche needs to be

your main aim. If you don’t know what these problems are then you

need to find out. Your audience will really appreciate you creating

videos that will answer their burning questions.

Video Creation

Whatever videos you decide to create for your YouTube channel 

need to be high-quality. This does not mean that you need Hollywood-style

style equipment to make your videos. You need a good quality HD

camera and a good quality microphone. In addition to this, we

recommend that you invest in a tripod or stand for your camera.

Nobody is going to be impressed if your videos are low quality in any

way. Yes, you can shoot videos using your smartphone but the quality

may not be the best. We recommend that you invest in a good camera

and a microphone. You need to take your YouTube influencer business

seriously.

There are good free tools that you can use for video editing. For

Windows computers you can use Movie Maker which is free from

Microsoft. Apple computer users can use iMovie. You can purchase

other video editors that will do a lot fancier things but this is not

necessary to get started. Search Google to see what other free video

editors are available.

We recommend that you do your video creation and editing using a

desktop computer or laptop. These devices are a lot more powerful than

your phone or tablet. Using a larger screen is a good idea as well

especially when it comes to editing.

If you are going to create “how to” videos and need to record your

screen then you will need good screen recording software. OBS Studio

is free and works with both Windows and Mac computers. It has

everything that you need to get started.

When you are recording yourself on camera you need to be in the

middle. You can use the “rule of thirds” where you break up the screen

into thirds and position yourself in the center. Be prepared to practice

with your camera until you get this right.

Rather than creating a script for your video and then reading this out

when you record, we recommend that you create a list of important

points that you need to raise in the video. Reading from a script can look

and sound very unnatural which you want to avoid.