YouTube Promotional Tactics

 

Using YouTube Promotional Tactics

When you have created and uploaded some videos to your YouTube

channel there are specific tactics you can use on the platform to promote

your channel and videos. Most people that upload YouTube videos do

not use these tactics but you should because they will help you to get

more views and subscribers.

Create a Channel Trailer

You have the opportunity to upload a trailer video to your channel and

we recommend that you do this. This will help to convince users that

have not subscribed yet to do so. The trailer can be set up to autoplay

when a user lands on your channel page.

Make your trailer video short but interesting and exciting. Make sure

that you tell viewers to subscribe to your channel so that they do not

miss out on the exciting videos that you plan to upload in the future.

Increase your Subscribers

You have the opportunity to create a subscribe link which appears on all

of your videos in the bottom right-hand corner. This is a proven tactic

that will help you to gain more subscribers to your YouTube channel.

Another tactic for gaining more subscribers is to create branded

watermarks. 

Users that view your videos will see this watermark and if

they click on it then they will have the option to subscribe to your

channel. YouTube users are used to seeing these watermarks and you

should get more subscribers using this tactic.

Make your Video Thumbnails Enticing

Don’t rely on YouTube to take a snapshot image of a section of your

video to create your thumbnail. You need to create your own enticing

thumbnails for every video that will draw the eye of YouTube users.

It is not difficult to create good-looking thumbnails. You can use a free

online service like Canva.com to create YouTube thumbnails using

templates. If you don’t have any design skills or want to outsource this

task then you can find competent freelancers on Fiverr.com.

Use Enticing Titles

You need to get the balance of your video titles right. We recommend

that you add your main keyword in your video titles but we also suggest

that you make your titles as short as possible. The title of your video is

the most important SEO element.

Don’t just use the keyword in your title. A lot of other people will do

this and it is just lazy. Add some more enticing words to draw viewers.

Try to keep your title short as only the first 45 characters are displayed

in the YouTube search results.

In the next section, we will discuss how you can use your influence on

YouTube…17

How you can use your Influence on

YouTube

This section is all about making money from your YouTube channel.

Despite what you may have heard, it is not necessary for you to have

millions of subscribers to generate revenue from your videos and

channel.

Be a Micro-Influencer

It may surprise you to know that there are a lot of businesses that are

looking for YouTube channels that have a small number of loyal

subscribers. If they can see a good fit with their business and their

products and services then they are going to be interested in working

with you.

Loyalty is the key here. Sponsors will want to see that your videos are

eagerly consumed every time you upload a new one. They will also

check the comments, number of likes, and more to gauge your

engagement levels.

Create a Statistics File for potential Sponsors

Throughout this report, we have recommended that you monitor key

metrics for your channel and your videos. We also suggest that you keep

a record of your metrics that you can show to any potential sponsors.

Here are some metrics that you should start recording:

• The engagement rate for your videos

• The subscriber growth for your channel

• Demographics such as location

When you think about it, sponsors are going to be interested in how

engaged your viewers are with your videos. If you work with a sponsor

then they will want you to promote their products and services in your

videos. Just placing an affiliate link in the description will not be

enough.

It is important that you can demonstrate to potential sponsors that your

channel is growing. Keep a note of your subscribers over time and also

the increase in video views. How many of your videos do your viewers

tend to watch? Retention rate is important and as your channel grows

this should increase.

Be Proactive and find Potential Sponsors

Rather than wait for potential sponsors to contact you, we recommend

that you be proactive and look for potential sponsors that are a good fit

for your channel. You can use Google search to find companies in your

niche. If your channel is still fairly small then contacting large

companies is probably not going to work.

Create a list of potential sponsors and then contact them via email and

ask if you can send them the latest metrics for your channel and videos.

Offer them the option to sponsor your channel/videos or the chance to

advertise on your videos.

Sign Up for the YouTube Partner Program

If you are eligible, you can sign up for the YouTube Partner Program

which will enable you to show ads on your videos. You will get a share

of the revenue for displaying these ads. In order to qualify, you need a

minimum of 1,000 subscribers to your channel and more than 4,000

watch hours over the last year.

Affiliate Marketing

You can promote related products or services on your videos. Sign up as

an affiliate for these products and services and add your affiliate link in

the description box. When a sale is made through your affiliate link you

will earn a commission.